Attention is currency.
And just like currency, if you don’t get it quickly, you might not get it at all.

You have 3.2 seconds.
That’s how long it takes for someone to decide if they care about what you’re offering.
That’s it. No second chances. No do-overs.

If you can capture people’s attention, you can make money.
Attention opens the door to interest.
Interest opens the door to action.
And action — that’s where success lives.

The hard truth?
No matter how great your product, service, or idea is, if you can’t grab attention fast, it doesn’t matter.

So next time you’re writing that headline, crafting that pitch, posting that ad — remember:
3.2 seconds.
That’s your window.
Go.