What is SEO?
SEO is the practice of optimizing a website to rank higher in search engine results pages (SERPs). SEO involves fine-tuning a website to achieve a higher position in search engine results pages (SERPs). This requires adjusting website content, architecture, and other aspects to make it more attractive to search engines such as Google, Bing, and Yahoo. By doing this, a website can draw in more organic (unpaid) traffic, ultimately boosting its visibility, credibility, and reach.
What is SEM?
SEM, or Search Engine Marketing, is a digital marketing strategy used to increase visibility in search engine results pages. It involves both paid advertisements, known as Pay-Per-Click (PPC) and organic traffic optimization techniques, known as Search Engine Optimization (SEO). Businesses use SEM to reach their target audience, increase brand awareness, and generate leads or sales, making it a vital component of modern marketing strategies.