Customer Acquisition Cost
Understanding Customer Acquisition Cost (CAC) Understanding Customer Acquisition Cost (CAC) is paramount. This crucial metric reveals the resources expended to attract each new customer, shaping marketing strategies and financial planning. It's not just about the cost; CAC is a storyteller, narrating the effectiveness of sales and marketing efforts. Balancing CAC with customer lifetime value is critical, as it dictates profitability and long-term success. This article will guide you through calculating CAC, industry benchmarks, [...]