Mark Mayo

Mark Mayo

About Mark Mayo

I'm a huge fan of Video Production, VFX, Digital Audio-Graphics-Video, Computers, AI, Tech, SEO-SEM, and Business Dev. I have 16 years of industry experience as a digital video systems integrator, I have worked with DPS, Discreet Logic Edit*, Targa 3000, and Digisuite Video Editing Systems, providing solutions to television studios, post-production facilities, and special effects houses. And since 1992 I have run 601MEDIA, a company named after the digital video standard CCIR-601, helping entrepreneurs with digital decisions, media generation, web development, business promotion, lead generation, and business automation. Notice: Articles include content generated through AI research. All information provided is for educational and entertainment purposes only and should not be considered financial, legal, business, or any other form of advice. If interested in a Full Bio: please visit... Learn more about Mark Mayo Always Keep Learning!
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Killing Marketing Book Review

Book Summary Killing Marketing explores how innovative businesses are transforming the way they approach marketing by turning marketing costs into profit centers. The authors argue that traditional marketing approaches are outdated and need to be replaced by creating and monetizing valuable content that serves and engages audiences. Title, Author: Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit by Joe Pulizzi and Robert Rose Disclosure: I am a participant in the [...]

2023-08-08T09:36:43-04:00By |Book Reviews|
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Thoughts on a Businesses Approach to Change, The Tree Frog Way

In today's fast-paced and ever-evolving business landscape, it is crucial for organizations to be adaptable and resilient. One inspiring example to learn from is the tree frog, a creature that has mastered the art of adapting to its environment. In this article, we will explore the various ways the tree frog's approach can be applied to modern business practices. The Tree Frog's Secrets to Adaptation The tree frog has developed several traits and [...]

2023-04-11T10:35:11-04:00By |Digital Marketing Strategy|
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Book Review: Influence: The Psychology of Persuasion, Revised Edition

Book summary Influence: The Psychology of Persuasion explores the psychological principles that underlie the art of persuasion. Title, Author: Influence: The Psychology of Persuasion by Robert B. Cialdini Disclosure: I am a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com. This means that, at no additional cost to you, I may earn [...]

2023-08-08T09:50:15-04:00By |Book Reviews|
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Prompt Engineering for Midjourney

In this article, we'll explore the art and science of prompt engineering as a means to enhance the user experience and interactions with AI language models, specifically tailored for Midjourney. Table of Contents Introduction to Prompt Engineering Techniques for Prompt Engineering Applying Prompt Engineering in Midjourney Measuring Success Wrapping up Introduction to Prompt Engineering Prompt engineering is the process of crafting input text to guide the behavior and output of AI language models, [...]

2023-04-07T20:54:22-04:00By |AI Art|
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How to Deal with Procrastination: A Guide to Overcoming Inertia

Don't let procrastination hold you back from achieving your dreams. In this comprehensive guide, inspired by the wisdom of Dan Kennedy, we'll explore strategies to overcome procrastination, so you can regain control of your time and your life. The Procrastination Epidemic Procrastination is a pervasive issue that plagues people from all walks of life. Whether it's putting off a work project, avoiding household chores, or delaying exercise, we all experience it to some [...]

2023-05-24T12:37:05-04:00By |Learn Business Category|
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How to Optimize Local SEO for “Near Me” Searches

Local search engine optimization (SEO) has become increasingly important for businesses looking to attract nearby customers. With the rise of "near me" searches, it's essential for companies to optimize their websites and online presence to rank well in these local searches. In this article, we'll explore some tips and strategies for optimizing your local SEO for "near me" searches. Table of Contents Understanding "Near Me" Searches Claim and Optimize Your Google My Business [...]

2023-04-11T09:58:25-04:00By |SEO How-to|
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ChatGPT: Unleashing the Benefits for Small Businesses

ChatGPT is not only a powerful language model, but it can also be a game-changer for small businesses. By utilizing prompts effectively, businesses can obtain high-quality responses from ChatGPT that can transform their operations, improve conversions, and enhance productivity. In this article, we will explore some ways small businesses can harness the power of ChatGPT. Prompt Hacks for Better Results 1. Use a Prompt Marketplace Promptbase is an online marketplace where you can [...]

2023-04-11T10:52:08-04:00By |Digital Marketing Tips, DIY Content Creation|
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How Much Should SEO Cost per Month?

As businesses continue to prioritize online presence, understanding the costs of Search Engine Optimization (SEO) is crucial. This comprehensive guide will explore the various factors that influence monthly SEO costs and the different pricing models available. Factors Affecting Monthly SEO Costs Before discussing specific pricing models, let's review the factors that can influence the cost of monthly SEO services: 1. Agency vs. Freelancer Agency Tend to have higher costs due to larger overhead [...]

2023-04-11T09:58:17-04:00By |SEO How-to|
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Guide to Google Topical Authority

Google's search algorithm is a complex and ever-evolving entity designed to provide users with the most relevant and valuable information for their queries. One of the key factors that Google considers when ranking content is 'topical authority'. This article will explore why topical authority is essential and how it helps Google deliver the best search results to its users. Defining Topical Authority Topical authority refers to the expertise and credibility of a website [...]

2023-05-05T04:40:37-04:00By |Google, SEO - SEM|
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Step-by-step guide to increasing Google bot crawl rate of your website.

April 6, 2023 Check your website's crawl rate Optimize your website speed Use a sitemap Use robots.txt Produce high-quality content Build backlinks Fix crawl errors Request re-indexing Check your website's crawl rate: The first step is to check your website's current crawl rate by accessing your Google Search Console account. From the Dashboard, click on "Crawl Stats" under "Crawl" to see how frequently Google is crawling your website. ↪ back to TOC Optimize [...]

2023-04-11T09:57:56-04:00By |SEO How-to|
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Expert Secrets Book Review

Book Summary Expert Secrets is a comprehensive guide on how to build an online business by converting online visitors into loyal, lifelong customers by establishing yourself as an expert in your niche and utilizing effective marketing strategies. Title, Author: Expert Secrets by Russell Brunson Disclosure: I am a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising [...]

2023-08-08T10:00:10-04:00By |Book Reviews|
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Revolutionizing Marketing Art Work with Midjourney AI: The Future of Visual Expression

As technology continues to advance, so does the way we think about marketing and advertising. One of the most exciting innovations in recent years has been the use of Midjourney AI art in marketing campaigns. This powerful new technology has the potential to revolutionize the way we approach visual expression and advertising. In this article, we will explore the impact of Midjourney AI art on marketing and advertising and its future potential. The [...]

2023-04-06T21:42:14-04:00By |AI Art|
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Guerrilla Marketing Book Review

Book Summary The book "Guerrilla Marketing" by Jay Conrad Levinson is a guide to marketing for small businesses with a limited budget. It focuses on unconventional, low-cost marketing techniques, also known as "guerrilla marketing." Title, Author: Guerrilla Marketing by Jay Conrad Levinson Disclosure: I am a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking [...]

2023-08-08T10:22:07-04:00By |Book Reviews|
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The Art of Prompt Engineering with ChatGPT Book Review

Book Summary The book is a hands-on guide for using ChatGPT, an AI language model, for prompt engineering. The author provides practical advice on how to fine-tune the model for specific tasks and how to generate high-quality responses. Title, Author: The Art of Prompt Engineering with ChatGPT by Nathan Hunter Disclosure: I am a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites [...]

2023-08-08T10:29:35-04:00By |Book Reviews|
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The ChatGPT Millionaire Book Review

Book Summary The ChatGPT Millionaire is a book that focuses on making money online through chatbots, which is an artificial intelligence (AI) technology that can simulate a conversation with a user through messaging applications. Title, Author: The ChatGPT Millionaire by Neil Dagger Disclosure: I am a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking [...]

2023-08-08T10:48:59-04:00By |Book Reviews|
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The 2022 Fishing Charter Marketing Strategy- updated for 2023

Marketing is an Investment Q: What is a Marketing Strategy? A: 1)A plan of action designed to promote and sell a product or service. 2)A business's overall plan designed to reach prospective consumers and turn them into customers. In preparation: 1st step) This is a process. You can't be expected to remember everything over time, so document everything as you go... names, dates, cost, descriptions, etc.  You'll need this information at a [...]

2023-05-10T15:42:14-04:00By |Digital Marketing Strategy|
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What is a RESTful API?

A RESTful API is an API(Application Programming Interface) that conforms to the constraints of REST architectural style and allows for interaction with RESTful web services. REST stands for representational state transfer and was created by computer scientist Roy Fielding. RESTful APIs are made up of a collection of resources, each of which can be accessed using a unique URL. The resources are identified by their URLs, and they can be accessed using HTTP [...]

2023-05-10T15:44:32-04:00By |Coding, scripting, programming|
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What is the WordPress REST API?

WordPress REST (Representational State Transfer) is an application programming interface (API) that allows developers to access and interact with WordPress content using HTTP requests. RESTful API is based on the REST architectural pattern, which involves sending requests to a server to retrieve or manipulate data, and receiving responses in return. The WordPress REST API provides developers with a way to access content stored in WordPress, such as posts, pages, comments, users, and more. [...]

2023-07-23T09:09:56-04:00By |WordPress|
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Signing up for Google Bard

To sign up to use Bard, you can go to the Bard website and fill out the form. You will need to provide your name, email address, and a password. Once you have signed up, you will be able to access Bard from the website or from the Google Assistant. When you first access Bard, you will be asked to choose a language. Bard is currently available in English, Spanish, and many more. [...]

2023-05-10T15:45:12-04:00By |AI in Business|
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How to sign up for ChatGPT

Signing up to use ChatGPT Step 1: Access ChatGPT The first step to sign up to use ChatGPT is to access the website. You can do this by typing "chatgpt.com" into your web browser or by searching for "ChatGPT" on your preferred search engine. Once you access the website, you will be greeted with a simple, user-friendly interface that is easy to navigate. Step 2: Register an Account To use ChatGPT, you need [...]

2023-05-10T15:45:29-04:00By |AI in Business|
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What is Business Intelligence? and What are its benefits?

What is Business Intelligence? Business Intelligence (BI) refers to the process of collecting, analyzing, and presenting data to support business decision-making. It involves the use of various tools and techniques to extract insights from data that can be used to make informed and data-driven decisions. BI helps organizations to identify trends, patterns, and relationships within data that can be used to optimize operations, improve performance, and gain a competitive advantage. BI solutions often [...]

2023-05-10T15:45:49-04:00By |Learn Business Category|
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Machine Learning Algorithmic Trading using Python

Machine learning has become an increasingly popular technique in the field of financial analysis and trading. Algorithmic trading, which involves the use of automated trading systems to make decisions on behalf of traders, has become a popular application of machine learning in finance. In this paper, we will explore the various machine learning algorithms used in algorithmic trading and their implementation using the Python programming language. We will also explore the challenges associated [...]

2023-05-10T15:46:21-04:00By |Coding, scripting, programming|
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What are Motion Graphics?

The Comprehensive Guide to Understanding and Creating Motion Graphics Understanding the world of motion graphics can unlock a wealth of creative possibilities. From engaging explainer videos to captivating social media ads, motion graphics have become an integral part of digital media and visual storytelling. This article aims to delve into the intricacies of motion graphics, focusing on their various elements including typography, shapes, icons, illustrations, and photographs. Whether you are a seasoned professional [...]

2025-04-10T19:59:02-04:00By |Category: Showcase, Motion Graphics|
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What is AI Art? The Buzzard, AI Art Generated with MidJourney

AI art, or Artificial Intelligence art, is a form of creative expression that employs machine learning algorithms to generate visual art. It represents an intersection of human creativity with machine intelligence and the growing abilities of AI systems. This concept is not entirely new; the history of AI art dates back to the mid-20th century. Artists like Harold Cohen and his project AARON started to explore AI's potential for art creation as early [...]

2023-06-11T09:09:43-04:00By |AI Art|
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Photoshop composite, girl, rino, riverbed, gargoyle, shrooms

Working on a Photoshop composite for a YouTube tutorial.   What is a Photoshop Composite? A Photoshop composite is an image that is created by combining multiple photos or graphic elements into a single image using Adobe Photoshop. Compositing is a technique used to combine multiple images or parts of images to create a final image that looks seamless and visually appealing. In a Photoshop composite, various elements such as people, objects, backgrounds, [...]

2025-04-10T19:46:09-04:00By |Category: Showcase, Photoshop|
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blenderBot, What is Blender 3D?

What is Blender 3D? Blender 3D is a highly regarded, open-source 3D creation suite that supports the entire 3D pipeline. From modeling and rigging to animation and rendering, this software is a dynamic tool for beginners and professionals alike. This article delves into the world of Blender 3D, providing an in-depth look at its features, functions, and the impact it has made in the realm of 3D creation. Whether you're an artist, animator, [...]

2025-04-10T19:47:19-04:00By |3D Graphics, Category: Showcase|
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Ten reasons to learn OpenAI and Python

Programming with Anaconda, Jupyter, and Python3.9 programming environment. This is separate environment from VS Code, Apache, MySQL, Perl, and PHP Web Development environment. Here are the results from a simple request to OpenAI. So, here's ten reasons why you should learn OpenAI and Python. Artificial intelligence and machine learning are rapidly transforming the world we live in. As we enter the age of automation and big data, the demand for skilled professionals [...]

2023-02-21T15:07:35-04:00By |Coding, scripting, programming|
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Python versus PHP for web development

Introduction Web development is a highly competitive field, and developers have a wide range of languages and tools to choose from when building web applications. Two of the most popular languages for web development are Python and PHP. Python is a general-purpose programming language that is known for its simplicity, readability, and versatility, while PHP is a server-side scripting language that is widely used for web development. In this article, we will compare [...]

2023-06-17T10:47:40-04:00By |Coding, scripting, programming|
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